Documentation Index
Fetch the complete documentation index at: https://docs.degreewellness.com/llms.txt
Use this file to discover all available pages before exploring further.
The tile
Conversion % — New Membership ÷ New Clients, expressed as a %.
The numerator includes all new paying members in the period, including returning clients who become members — not just clients who were new-in-period and also converted. If a client who visited last year signs up for a membership this month, they count toward Conversion this period even though they aren’t a “new client” this period.
| Source | MBO memberships and visits |
Panel: Conversion Breakdown
Paying-member roster movement across the period.
“Paying” excludes the following non-paying membership types: BA Membership, Brand Ambassador Membership, Employee Membership, Employee Unlimited Membership, Manager Membership, UNF Athletics IN-SEASON, UNF Athletics OFFSEASON.
| Row | What it is | | |
|---|
| Members, Beg. of Period | Count of active paying members on the start date. | | |
| New Membership | Count of new paying memberships activated during the period. Also known as Gross New Members. | | |
| Terminated | Number of paying members who cancelled during the period. Displayed wrapped in parentheses, e.g. (5). Derived from roster movement: ` | Net New Members − New Membership | `. |
| Net New Members | Members, End. of Period − Members, Beg. of Period | | |
| Members, End. of Period | Count of active paying members on the end date. | | |
| New Clients | Same figure as the New Clients tile — repeated here because Conversion % uses it. | | |
| Conversion % | Same value as the tile headline: (New Membership ÷ New Clients) × 100. | | |
Panel: WELS Method — NCFs
| Row | What it is | Source |
|---|
| New Client Forms Completed | Count of completed New Client Forms attributed to the selected studios whose submission date is in the period. | New Client Form submissions |
| New Clients | Same figure as the New Clients tile. | MBO visits |
| NCF Completion | (New Client Forms Completed ÷ New Clients) × 100. | |
Panel: Member Mix
Two side-by-side columns per row: New Members (this period) and All Members (end-of-period roster). All values are percentages.
Membership-name match rules (case-insensitive):
- Core — name contains
core and not family
- Premier — contains
premier and not family
- Unlimited — contains
unlimited and not family
- Premier Family Add-On — contains
premier and family
- Unlimited Family Add-On — contains
unlimited and family
| Column | What’s counted in the numerator | Denominator |
|---|
| New Members | Paying members of the matching type who are still active at end of period and whose first membership activation is on or after the start date. | Total count of paying members who were still active at end of period and activated during the period. |
| All Members | Paying members of the matching type active at end of period. | Members, End. of Period. |
The five mix rows may not sum to 100%. The denominator covers all paying types; the rows only show Core / Premier / Unlimited / Family. Other paying types (e.g. Ready, Recover, Renew) are in the denominator but don’t get a row.
Panel: Membership Breakdown
| Row | What it is |
|---|
| Members, average | Simple two-point average: (Members, Beg. of Period + Members, End. of Period) ÷ 2. Not an average across every day in the range. |
| ASP | Monthly-equivalent revenue per member: (Membership Revenue ÷ Members, average) × (365 ÷ 12) ÷ days in range. |
| Membership Revenue | Total revenue in the period from any payment line attached to a client contract — not just line items in the “Memberships” Sales Category. |