KPI Tiles
New Clients (tile)
The yellow KPI tile. Click to expand the CAC and Leads panels.
Documentation Index
Fetch the complete documentation index at: /llms.txt
Use this file to discover all available pages before exploring further.
The yellow KPI tile. Click to expand the CAC and Leads panels.
| Row | What it is | Source |
|---|---|---|
| Budget $ | Ad spend against the selected studios across the date range. Each LocaliQ campaign cycle that overlaps the window contributes its spend pro-rated by the overlap: cycle spend × (overlap days ÷ cycle days). | LocaliQ campaigns |
| CAC $ | Budget ÷ New Clients — how much ad spend it took to acquire one new client. | Computed |
| New Clients | Same value as the tile headline, repeated here for reference. | MBO visits |
| Row | What it is |
|---|---|
| Completed | Leads whose appointment status is completed. |
| Missed | Leads whose appointment status is missed. |
| TBD | Leads whose appointment is still TBD or booked — outcome not yet known. |
| Intro Offer Leads | Total leads in the period: Completed + Missed + TBD. |
| Cost Per Lead | Budget ÷ Intro Offer Leads |
| Lead Conversion % | Completed ÷ (Intro Offer Leads − TBD). TBD leads are excluded from the denominator because their outcome isn’t resolved yet. |