New Clients (tile)

The tile

New Clients — the number of unique clients whose first-ever visit to the studio lands inside the date range. Paid or unpaid both count. Visits that were cancelled, missed, soft-deleted, or still pending do not count. Uniqueness is per studio: a client who visits two different studios for the first time in the same window counts once at each studio. | Source | MBO visits | Click the tile to expand two panels: CAC and Leads.

Panel: CAC

Row	What it is	Source
Budget $	Ad spend against the selected studios across the date range. Each LocaliQ campaign cycle that overlaps the window contributes its spend pro-rated by the overlap: `cycle spend × (overlap days ÷ cycle days)`.	LocaliQ campaigns
CAC $	`Budget ÷ New Clients` — how much ad spend it took to acquire one new client.	Computed
New Clients	Same value as the tile headline, repeated here for reference.	MBO visits

Panel: Leads

Source for every row: Intro Offer leads captured from WordPress, scoped to the selected studios by lead creation date inside the window.

Row	What it is
Completed	Leads whose appointment status is `completed`.
Missed	Leads whose appointment status is `missed`.
TBD	Leads whose appointment is still `TBD` or `booked` — outcome not yet known.
Intro Offer Leads	Total leads in the period: `Completed + Missed + TBD`.
Cost Per Lead	`Budget ÷ Intro Offer Leads`
Lead Conversion %	`Completed ÷ (Intro Offer Leads − TBD)`. TBD leads are excluded from the denominator because their outcome isn’t resolved yet.

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Treasury Management

The tile

Panel: CAC

Panel: Leads

​The tile

​Panel: CAC

​Panel: Leads

The tile

Panel: CAC

Panel: Leads