| All Clients | Unique clients with at least one visit at the studio in the period. A client visiting two different studios in the same period counts once per studio. |
| ↳ New Clients | Same as the New Clients tile — clients whose first-ever visit to the studio falls in the window. |
| ↳ Returning Clients | All Clients − New Clients |
| Frequency | Visits ÷ All Clients — average visits per client in the period. |
| Visits | Total completed visits in the period. |
| ASP | Gross Revenue ÷ Visits — average selling price per visit. |
| Gross Revenue | Same value as the section header. Repeated here so it lines up inside the table grid. |
| Note: Gross Rev per Avg. Client | Gross Revenue ÷ All Clients — how much revenue the average client generated in the period. |